{"product_id":"form-matte-hair-clay","title":"Form — Matte Hair Clay","description":"\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong style=\"color:#ffffff;font-size:0.95em;\"\u003eJust hold. Five ingredients. Every percentage on the jar. Nothing to hide.\u003c\/strong\u003e\u003c\/p\u003e\u003cp style=\"color:#999999;font-size:0.9em;line-height:1.7;margin:0 0 16px;\"\u003eForm is a matte hair clay built for strong, flexible hold with zero shine. Beeswax gives it grip. Bentonite clay kills the shine. Coconut-derived oil keeps it workable so it doesn't turn your hair into concrete. Scoop it, warm it, style it. No mirror required.\u003c\/p\u003e\u003cp style=\"color:#ffffff;font-size:0.95em;margin:0 0 4px;\"\u003e\u003cstrong\u003eWhat's inside — all of it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul style=\"list-style:none;padding:0;margin:12px 0;\"\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"display:block;color:#C9A84C;font-size:0.95em;letter-spacing:0.01em;\"\u003e35% Beeswax\u003c\/strong\u003e\u003cspan style=\"display:block;color:#999999;font-size:0.82em;margin-top:3px;\"\u003eStrong flexible hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"display:block;color:#C9A84C;font-size:0.95em;letter-spacing:0.01em;\"\u003e30% Bentonite clay\u003c\/strong\u003e\u003cspan style=\"display:block;color:#999999;font-size:0.82em;margin-top:3px;\"\u003eMatte finish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"display:block;color:#C9A84C;font-size:0.95em;letter-spacing:0.01em;\"\u003e25% Coconut-derived oil\u003c\/strong\u003e\u003cspan style=\"display:block;color:#999999;font-size:0.82em;margin-top:3px;\"\u003eSmooth spread\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cstrong style=\"display:block;color:#C9A84C;font-size:0.95em;letter-spacing:0.01em;\"\u003e9% Kaolin clay\u003c\/strong\u003e\u003cspan style=\"display:block;color:#999999;font-size:0.82em;margin-top:3px;\"\u003eSoft texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;\"\u003e\n\u003cstrong style=\"display:block;color:#C9A84C;font-size:0.95em;letter-spacing:0.01em;\"\u003e1% Vitamin E\u003c\/strong\u003e\u003cspan style=\"display:block;color:#999999;font-size:0.82em;margin-top:3px;\"\u003eKeeps it fresh\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"color:#ffffff;font-size:0.9em;margin:10px 0 2px;\"\u003eNo synthetics. No PEGs. No dimethicone. No BS.\u003c\/p\u003e\u003cp style=\"color:#999999;font-size:0.85em;margin:2px 0 0;\"\u003e3 oz (85g)\u003c\/p\u003e\u003cdetails style=\"margin-top:20px;border-top:1px solid rgba(255,255,255,0.12);padding-top:4px;\"\u003e\u003csummary style=\"cursor:pointer;font-size:0.9em;letter-spacing:0.08em;text-transform:uppercase;color:#ffffff;opacity:0.7;padding:12px 0;list-style:none;display:flex;justify-content:space-between;align-items:center;\"\u003eHow it holds \u003cspan style=\"font-size:1.1em;\"\u003e+\u003c\/span\u003e\u003c\/summary\u003e\u003cp style=\"margin-top:12px;font-size:0.9em;line-height:1.7;color:#cccccc;\"\u003eBeeswax provides structural grip that holds through humidity without dissolving with light moisture. Bentonite clay, a naturally occurring volcanic mineral, creates the matte finish by absorbing both light and surface oil. Kaolin clay softens the texture for easier application and spread. This is an anhydrous (water-free) formula, meaning no water-based preservatives are needed. Vitamin E protects the oils from oxidizing and extends shelf life naturally.\u003c\/p\u003e\u003c\/details\u003e","brand":"North West South","offers":[{"title":"Default Title","offer_id":44879478456429,"sku":null,"price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/2204\/6573\/files\/ChatGPTImageMar21_2026_08_03_30PM.png?v=1774139148","url":"https:\/\/northwestsouth.com\/products\/form-matte-hair-clay","provider":"North West South","version":"1.0","type":"link"}