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  • No Aluminum. Ever.

    Zero aluminum compounds. Period.

  • 9 Ingredients. All Listed.

    Every ingredient and percentage — printed. Nothing hidden.

  • No Synthetic Fragrance

    Scented with essential oils or nothing.

  • Nothing Hidden

    Exact percentages on the label.

The line.

The Line.

Every formula printed on the label. No exceptions.

Begin — Bergamot Deodorant
Begin — Bergamot Deodorant $14.99
North West South Begin — Bergamot Deodorant $14.99 Shop Now
Ground — Cedarwood Deodorant
Ground — Cedarwood Deodorant $14.99
North West South Ground — Cedarwood Deodorant $14.99 Shop Now
Breathe — Unscented Deodorant
Breathe — Unscented Deodorant $14.99
North West South Breathe — Unscented Deodorant $14.99 Shop Now
Restore — Tallow Face & Body Cream
Restore — Tallow Face & Body Cream $38.99
North West South Restore — Tallow Face & Body Cream $38.99 Shop Now
Coast — Sea Salt Spray
Coast — Sea Salt Spray $24.99
North West South Coast — Sea Salt Spray $24.99 Shop Now
Form — Matte Hair Clay
Form — Matte Hair Clay $28.99
North West South Form — Matte Hair Clay $28.99 Shop Now
  • No Fillers

    If it's in the tube, it has a job. Nothing added for show.

  • No Synthetics

    Coconut oil. Arrowroot. Magnesium hydroxide. Nine ingredients total — real materials, every one disclosed.

  • No Secrets

    The percentages are on the front of the label. Not buried. Not rounded. Exact.

The industry has a few tricks.

Fragrance loopholes. Unregulated terms. Percentages they’re not required to show. Here’s what they won’t tell you.

No aluminum
Grass-fed beef tallow
No parabens
Every percentage on the label
No synthetic fragrance
Small-batch formulas