North West South
Form — Matte Hair Clay
Form — Matte Hair Clay
2 oz · ~60 days of daily use
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Just hold. Five ingredients. Every percentage on the jar. Nothing to hide.
Form is a matte hair clay built for strong, flexible hold with zero shine. Beeswax gives it grip. Bentonite clay kills the shine. Coconut-derived oil keeps it workable so it doesn't turn your hair into concrete. Scoop it, warm it, style it. No mirror required.
What's inside — all of it:
- 35% BeeswaxStrong flexible hold
- 30% Bentonite clayMatte finish
- 25% Coconut-derived oilSmooth spread
- 9% Kaolin claySoft texture
- 1% Vitamin EKeeps it fresh
No synthetics. No PEGs. No dimethicone. No BS.
3 oz (85g)
How it holds +
Beeswax provides structural grip that holds through humidity without dissolving with light moisture. Bentonite clay, a naturally occurring volcanic mineral, creates the matte finish by absorbing both light and surface oil. Kaolin clay softens the texture for easier application and spread. This is an anhydrous (water-free) formula, meaning no water-based preservatives are needed. Vitamin E protects the oils from oxidizing and extends shelf life naturally.
