What the hell is in this?

We got sick of standing in aisles, flipping over deodorant sticks, and wondering what the hell we were reading. So we made a deodorant with nine ingredients and printed every percentage on the label.

Nine ingredients. Every percentage listed.

Coconut-derived oil. Arrowroot powder. Magnesium hydroxide. Sunflower seed wax. Candelilla wax. Zinc ricinoleate. Mango seed butter. Vitamin E. And a scent ingredient that changes by variant — or extra mango butter for unscented. Nine ingredients total. No aluminum. Every percentage on the stick.

Magnesium hydroxide instead of baking soda: same odor control, less likely to cause irritation. Arrowroot instead of cornstarch: finer, gentler, absorbs moisture without the grit. Fewer ingredients means better sourcing, more testing, and no cheap shortcuts. We went that route anyway.

The fragrance question

Under the Fair Packaging and Labeling Act of 1966, fragrance formulas are legally classified as trade secrets. That means thousands of possible fragrance chemicals can be grouped behind the single word "Fragrance" on a label. and brands aren't required to tell you what's in it.